Hauer, Georg; Naumann, Nadine; Harte, Patrick - In: Innovation & management review 18 (2021) 2, pp. 164-174
marketing and sales departments. Design/methodology/approach - This area has received little attention in academic literature … while considerable amount of research exists surrounding the marketing and sales integration, the influence of the trend of … the findings the collaboration between the marketing and sales departments in German organizations is perceived as good …