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Internationale Geschäftsfeld-Positionierung in Investitionsgütermärkten
Suckrow, Carsten - 1996
Persistent link: https://www.econbiz.de/10000590466
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Reputation transfer to enter new B-to-B markets : measuring and modelling approaches
Falkenreck, Christine - 2010
Persistent link: https://www.econbiz.de/10003870974
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A comparison of strategic marketing approaches
Hallén, Lars - In: Strategies for international industrial marketing : the …, (pp. 235-249). 2013
Persistent link: https://www.econbiz.de/10009689243
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The British approach to Europe
Cunningham, Malcolm T. - In: Strategies for international industrial marketing : the …, (pp. 165-234). 2013
Persistent link: https://www.econbiz.de/10009689244
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The German approach to Europe
Johanson, Jan; Wootz, Björn - In: Strategies for international industrial marketing : the …, (pp. 79-126). 2013
Persistent link: https://www.econbiz.de/10009689247
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The French approach to Europe
Valla, Jean-Paul - In: Strategies for international industrial marketing : the …, (pp. 11-78). 2013
Persistent link: https://www.econbiz.de/10009689248
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Globale Live Communication : Herausforderungen und Chancen kultureller Konfrontation ; Markenkommunikation international - welche Inszenierungsstrategien weltweit erfolgreich sind
Baumgartner, Günter - In: Event-Marketing : Trends und Entwicklungen, (pp. 43-51). 2011
Persistent link: https://www.econbiz.de/10009236067
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Service quality and export performance of business-to-business service providers : the role of service employee- and customer-oriented quality control initiatives
Sichtmann, Christina; Selasinsky, Maren von; … - In: Journal of international marketing 19 (2011) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10008935330
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Internationale Interaktionsprozesse im Industriegütermarketing
Theile, Gregory - 2004
Persistent link: https://www.econbiz.de/10002259675