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Der Einfluss von persönlicher Kommunikation auf Kundenzufriedenheit, Kundenbindung und Weiterempfehlungsverhalten : Design und Ergebnisse einer empirischen Studie im deutschen Stro...
Wangenheim, Florian von; Bayón, Tomás; Weber, Lars - In: Marketing : ZFP ; journal of research and management 24 (2002) 3, pp. 181-194
Persistent link: https://www.econbiz.de/10001696517
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Direct and moderated effects of customer satisfaction on two dimensions of loyalty in a business-to-business context
Wangenheim, Florian von (contributor);  … - 2001
Persistent link: https://www.econbiz.de/10001709424
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A panel-analytic view on core service buying in customer relationships : an example from the Airline industry
Bayón, Tomás (contributor);  … - 2003
Persistent link: https://www.econbiz.de/10001974562
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Direct and moderated effects of customer satisfaction on two dimensions of loyalty in a business-to-business context
Wangenheim, Florian von - 2001
Persistent link: https://www.econbiz.de/10013441018
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Satisfaction, loyalty and word-of-mouth within a firm's customer base : differences between stayers, switchers and referral switchers
Wangenheim, Florian von - 2001
Persistent link: https://www.econbiz.de/10013441020
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A panel analytic view on core service buying in customer relationships : an example from the airline industry
Bayón, Tomás - 2003
Persistent link: https://www.econbiz.de/10013441074
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Zur Notwendigkeit der Verankerung des Marketinggedankens im Management von Theatern : Konzept für das Marketing öffentlicher Theaterbetriebe in Deutschland
Bayón, Tomás - In: Jahrbuch der Absatz- und Verbrauchsforschung 39 (1993) 2, pp. 114-138
Persistent link: https://www.econbiz.de/10001144236
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Kundenintegration und Konfiguration in der Marktforschungsbranche : Data - Information - Knowledge ; Kundenintegration und Konfiguration in der Marktforschungsbranche
Zimmer, Marcus; Scherer, Anne; Wangenheim, Florian von - In: Management internationaler Dienstleistungen mit 3K : …, (pp. 233-253). 2009
Persistent link: https://www.econbiz.de/10003860110
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Understanding the role of the service counter-part in technology-mediated service co-production
Wünderlich, Nancy V.; Wangenheim, Florian v. - In: Proceedings / First International Symposium on Services …, (pp. 271-280). 2009
Persistent link: https://www.econbiz.de/10003862628