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QR code advertising : a cross-country comparison of Turkish and German consumers

Bayrak Meydanoğlu, Ela Sibel; Çilingirtürk, Ahmet Mete; … - In: International journal of internet marketing and … 12 (2018) 1, pp. 40-68

Persistent link: https://www.econbiz.de/10011859031

Innovativeness and broadcaster listenership : evidence from the German radio industry

Lokshin, Boris; Knippen, Chris - In: Journal of media business studies 10 (2013) 2, pp. 1-16

Persistent link: https://www.econbiz.de/10010229336

Managing consumer capitalism : artists, engineers, and psychologists as new marketing experts in interwar Germany

Logemann, Jan - In: Reshaping capitalism in Weimar and Nazi Germany, (pp. 208-231). 2022

Persistent link: https://www.econbiz.de/10013191962

Advertising for high-technology products in the product launch phase – a content-analysis

Baccarella, Christian V.; Gerhard, Daniel A.; Voigt, … - In: International Journal of Engineering Management and … 1 (2010) 4, pp. 249-268

Marketing activities during the phase of product launch have an effect on the success of new products. This is especially important in a high-technology context, since customers face high risk when purchasing these products. This uncertainty can be reduced with the right marketing strategy. One...

Persistent link: https://www.econbiz.de/10009360111

Health Insurance Competition in Germany - The Role of Advertising

Becker, Bettina; Uebelmesser, Silke - School of Business and Economics, Loughborough University - 2010

the market. In this paper, we want to analyse the funds’ advertising activities in the face of the changed competitive … potential effects of competition on funds’ advertising strategies; one of the volume and cost of advertisements and one of their … contents. Our results suggest that competition has been associated with an increase in the amount of advertising. As to the …

Persistent link: https://www.econbiz.de/10008516757

Etiketten(schwindel)? Kennzeichnung und irreführendeWerbung bei Lebensmitteln

Friedrich-Ebert-Stiftung / Abteilung Wirtschafts- und … - 2007

Alle wollen eine bessere Nährwert-Kennzeichnung.Darüber gibt es keinerlei Dissens. Auch dieLebensmittelindustrie sieht das Unwohlsein derVerbraucher und ist bemüht, das Vertrauen derKonsumenten in Lebensmittelprodukte zurückzugewinnen.Der Teufel steckt im Detail. Als...