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about 331 subjects in the German food‐retailing market, indicate that general as well as specific trust positively affects …
Persistent link: https://www.econbiz.de/10014803368
Purpose – A proliferation of private labels in European food retailing has been evident for several years now. Against … labels on product variety, prices and turnover. Design/methodology/approach – Within the empirical study, a product group … increasing prices over time. Moreover, the results show that the turnover in the supermarkets and especially in the hypermarkets …
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Purpose – The research questions are whether there is a difference in how men and women respond to unfair prices and …‐based analysis of the effects of gender and country on responses to personally and socially unfair prices. Findings – The results … – In the USA, the gender difference in response to unfair prices suggests that different pricing tactics should be used for …
Persistent link: https://www.econbiz.de/10014848767
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Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
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