Olbrich, Rainer; Grewe, Gundula - In: International Journal of Retail & Distribution Management 37 (2009) 11, pp. 933-951
Purpose – A proliferation of private labels in European food retailing has been evident for several years now. Against … labels on product variety, prices and turnover. Design/methodology/approach – Within the empirical study, a product group … increasing prices over time. Moreover, the results show that the turnover in the supermarkets and especially in the hypermarkets …