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The impact of cultural differences on the effectiveness of advertisments on the Internet: a comparison among the United States, China, and Germany
Miller, Edward C.; Griffin, Thomas; Paolo, Peter di; … - In: International business and economics research journal 8 (2009) 4, pp. 1-11
Persistent link: https://www.econbiz.de/10003849794
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Interkulturelle Werbung
Müller, Wendelin G. - 1997
Persistent link: https://www.econbiz.de/10000601080
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Der Einfluß der Kultur auf die Standardisierbarkeit erlebnisbetonter Werbung: eine empirische Untersuchung in Deutschland, Frankreich und der Schweiz
Dmoch, Thomas - In: Marketing : ZFP ; journal of research and management 21 (1999) 3, pp. 179-195
Persistent link: https://www.econbiz.de/10001457819
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Using Lacuna theory to detect cultural differences in American and German automotive advertising
Grodzki, Erika - 2003
Persistent link: https://www.econbiz.de/10001691691
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Ergonomische Produktgestaltung am Beispiel mobiler Geräte im interkulturellen Vergleich: China – Deutschland – USA
Leiber, Paul - 2010
Persistent link: https://www.econbiz.de/10008986772
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Conflict in foreign subsidiaries of Japanese and western multinational corporations : the impact of cultural distance and differences in home-host country combinations
Pudelko, Markus; Tenzer, Helene - In: Human resource management issues of foreign firms in Japan, (pp. 49-71). 2011
Persistent link: https://www.econbiz.de/10009158882
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How German, Japanese, and U.S. executives view markets and planning as alternative coordinating mechanisms
Egelhoff, William G.; Frese, Erich - In: Management international review : mir ; journal of … 51 (2011) 4, pp. 511-532
Persistent link: https://www.econbiz.de/10009243044
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What ethical leadership means to me : Asian, American, and European perspectives
Resick, Christian J.; Martin, Gillian S.; Keating, Mary A. - In: Journal of business ethics : JOBE 101 (2011) 3, pp. 435-457
Persistent link: https://www.econbiz.de/10009272433
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A comparative study of corporate reputation between China and developed Western countries
Zhang, Yang; Schwaiger, Manfred - In: Handbook of research on international advertising, (pp. 353-375). 2012
Persistent link: https://www.econbiz.de/10009513907
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Do cultural differences matter in IT implementation? : a multinational' s experience with collaborative technology
Sherer, Susan A.; Kohli, Rajiv; Yao, Yuliang; … - In: Journal of global information management : an official … 19 (2011) 4, pp. 1-17
Persistent link: https://www.econbiz.de/10009385288