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Raffelt, Ursula
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Die Automobilindustrie von morgen : wie Automobilhersteller und -zulieferer gestärkt aus der Krise hervorgehen können
1
Schriftenreihe Schwerpunkt Marketing
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ECONIS (ZBW)
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Markenwelten, Kinderwelten? : zur Bedeutung kindlicher Gedächtnisstrukturen für die Entstehung von Markenbildern
Raffelt, Ursula
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2008
Persistent link: https://www.econbiz.de/10003789231
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2
Architectural branding : understanding and measuring its relevance for brand communication
Raffelt, Ursula
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2012
Persistent link: https://www.econbiz.de/10009743222
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Corporate Architecture : Distinktion und Emotionalisierung in der Automobilindustrie
Raffelt, Ursula
;
Littich, Martina
;
Meyer, Anton
- In:
Die Automobilindustrie von morgen : wie …
,
(pp. 173-211)
.
2009
Persistent link: https://www.econbiz.de/10003848968
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