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Markenmanagement im Sport
Schilhaneck, Michael - In: Marketing im Sport : Grundlagen, Trends und …, (pp. 117-141). 2011
Persistent link: https://www.econbiz.de/10008738198
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Identitätsorientierte Markenführung im Fußball : eine empirische Imageanalyse am Beispiel des MSV Duisburg
Kollmann, Tobias; Karczewski, Marvin; Brune, Matthias - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009153550
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Medien-Konvergenz : neue Möglichkeiten der Vermarktung für Fußballbundesligavereine
Kurth, Sascha; Gersch, Martin - 2002
Persistent link: https://www.econbiz.de/10001662101
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Does local sporting success affect sport participation? : an examination of Danish professional soccer's effect on club membership
Storm, Rasmus K.; Holum, Marthe Liss - In: European Sport management quarterly : ESMQ 21 (2021) 2, pp. 237-256
Persistent link: https://www.econbiz.de/10012497335
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Direct preferences of sports fans : Is there a superstar effect in the fantasy league?
Kotrba, Vojtěch - In: Journal of behavioral and experimental economics 78 (2019), pp. 89-97
Persistent link: https://www.econbiz.de/10012240252
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The causal effect of voluntary roles in sport on subjective well-being in European countries
Wicker, Pamela; Downward, Paul - In: Journal of sport management : the official journal of … 34 (2020) 4, pp. 303-315
Persistent link: https://www.econbiz.de/10012293289
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The contribution of league systems in individual sports to the developmnet of high-performance sport in Germany
Zimmermann, Timo; Klein, Marie-Luise - In: European Sport management quarterly : ESMQ 18 (2018) 1, pp. 47-72
Persistent link: https://www.econbiz.de/10011879392
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Reaping the digital dividend? : sport marketing's move into esports : insights from Germany
Kramer, Kilian; Wagner, David; Scheck, Barbara - In: European journal of international management : EJIM 15 (2021) 2/3, pp. 339-366
Persistent link: https://www.econbiz.de/10012504435
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Sports fans and innovation : an analysis of football fans' satisfaction with video assistant refereeing through social identity and argumentative theories
Winand, Mathieu; Schneiders, Christopher; Merten, Sebastian - In: Journal of business research : JBR 136 (2021), pp. 99-109
Persistent link: https://www.econbiz.de/10012663266
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Season ticketing as a risk management tool in professional team sports : a pricing analysis of German soccer and basketball
Huth, Christopher; Kurscheidt, Markus - In: Journal of risk and financial management : JRFM 15 (2022) 9, pp. 1-18
Ticket sales remain a significant source of revenue in professional team sports. However, season ticket revenue, as an effective risk-reducing instrument, is rarely analyzed in the literature. This study aims to determine, from a price and product perspective, the extent to which different...
Persistent link: https://www.econbiz.de/10013397774