Narrow search
Showing 1 - 10 of 8,566
Cover Image
Kulturgebundenes Konsumentenverhalten als Gestaltungsfaktor für das Marketing im Konsumgüterbereich
Nizet, Delia Myrna - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002109992
Cover Image
Landeskundliche und marketingrelevante Grundlagen zum sportbezogenen Freizeitverhalten in den USA
Becker, Christian (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002411169
Cover Image
Choosing identity in the global cultural supermarket : the German consumption of the Afro-Brazilian Capoeira
Rocha, Mariana Bussab Porto da; Strehlau, Vivian Iara - In: Journal of international consumer marketing 32 (2020) 3, pp. 194-209
Persistent link: https://www.econbiz.de/10012259375
Cover Image
Consumer culture at individual level : proposing a two-stepped model, comparing Iran and Germany
Bathaee, Atieh - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 311-338
Persistent link: https://www.econbiz.de/10010408197
Cover Image
Market entry strategies and performance of Indian firms in Germany
Garg, Ritam - In: International journal of export marketing 1 (2016/2017) 4, pp. 357-376
Persistent link: https://www.econbiz.de/10011859932
Cover Image
How to design international loyalty programs
Kuester, Sabine; Heß, Silke; Stier, Martin - 2009
Persistent link: https://www.econbiz.de/10003932833
Cover Image
Culture and pro-environmental consumer bahavior : proposal of an integrative model
Müller, Stefan; Wünschmann, Stefan; Wittig, Katja; … - 2006
Persistent link: https://www.econbiz.de/10003687216
Cover Image
Consuming "European" : capturing homogeneity and heterogeneity in consumer culture of five European countries
Penz, Elfriede; Stöttinger, Barbara - In: European journal of international management : EJIM 9 (2015) 3, pp. 326-341
Persistent link: https://www.econbiz.de/10011551274