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Effect of consumers' personality on store brand choice in grocery stores : insights from France and Germany
Winter, Sophie T.; Grebitus, Carola - In: Journal of international food & agribusiness marketing 31 (2019) 4, pp. 400-416
Persistent link: https://www.econbiz.de/10012181003
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Luxury goods in online retail : How high/low positioning influences consumer processing fluency and preference
Chan, Eugene Y.; Northey, Gavin - In: Journal of business research : JBR 132 (2021), pp. 136-145
Persistent link: https://www.econbiz.de/10012581574
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Rechte als zentrale Wirtschaftsgüter der e-conomy : theoretische Grundlagen - konzeptionelle Ansätze - Beispiele
Blümelhuber, Christian - 2000
Persistent link: https://www.econbiz.de/10001477861
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Rebalancing the market power : manufacturer and retailer brands in the German food retail market
Bielig, Andreas - In: International journal of management and economics 48 (2015), pp. 21-44
Persistent link: https://www.econbiz.de/10011525489
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Produktkommunikation : Geschichte und Theorie
Gries, Rainer - 2008
Persistent link: https://www.econbiz.de/10003597363
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Online shopping and catalog shopping : exogenous and endogenous antecedents of consumers' channel choice
Madlberger, Maria - In: Web technologies for commerce and services online, (pp. 170-192). 2008
Persistent link: https://www.econbiz.de/10003634211
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Multi-Channel-Retailing : verhaltenswissenschaftliche Analyse der Wirkung von Mehrkanalsystemen im Handel
Schramm-Klein, Hanna - 2003 - 1. Auflage
Persistent link: https://www.econbiz.de/10001741243
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Development of a motivation-trust-vulnerability (MTV) framework for cross-border online shopping : a cross-national application to Chinese and German consumers
Wagner, Gerhard; Fota, Anne; Schramm-Klein, Hanna; … - In: Schmalenbach journal of business research : SBUR 75 (2023) 3, pp. 389-414
Building on the motivation-ability (MA) theoretical framework, we develop a motivation-trust-vulnerability (MTV) framework to explain behavioral decision making in situations of uncertainty and vulnerability. We apply our new framework to cross-border online shopping, which is characterized by...
Persistent link: https://www.econbiz.de/10014491681