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Klappentext: With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned...
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Metered pricing plans for services enable companies to increase their profits. Yet measuring consumer preferences for … different forms of metered pricing is difficult, because metered prices simultaneously influence three consumer decisions: to … different metered pricing plans have on consumer behavior and company's profit. The empirical study reveals that the optimal two …
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Im Rahmen der Arbeit wird die Nachfrage nach Value-Added-Services für Transportdienstleistungen im Straßengüterverkehr innerhalb Deutschlands auf der Basis eines Kostenminimierungskalküls von Unternehmen modelliert und eine Methode entwickelt, mit Hilfe derer sich ein aus der modellierten...
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The Author Alejandro-Marcel Schönhoff is a sales manager in the industrial adhesives division of a consumer and industrial …
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