Narrow search
Showing 1 - 10 of 6,162
Cover Image
An exploratory investigation into the effectiveness of tem kit sponsorship : fans' perspectives of new sponsorship in the German Bundesliga
Thomas, Robert James; Röseler, Frank - In: Journal of customer behaviour 12 (2013) 2/3, pp. 159-176
Persistent link: https://www.econbiz.de/10010233753
Cover Image
Sportmarkenführung in Social Networks
Regier, Stefanie; Krüger, Kevin - In: Marken und Sport : aktuelle Aspekte der Markenführung …, (pp. 273-294). 2014
Persistent link: https://www.econbiz.de/10010354041
Cover Image
Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment
Lucas, Christian - 2015
Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a … business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to … Groups Researchers and students of Marketing, Sports, Event, & Brand Management Specialists in Sponsorship, Sports, & Event …
Persistent link: https://www.econbiz.de/10012402227
Cover Image
Sponsor- and country-related predictors of sponsorship effectiveness : sponsorship in a national and international environment
Lucas, Christian - 2014
Persistent link: https://www.econbiz.de/10010427923
Cover Image
Does local sporting success affect sport participation? : an examination of Danish professional soccer's effect on club membership
Storm, Rasmus K.; Holum, Marthe Liss - In: European Sport management quarterly : ESMQ 21 (2021) 2, pp. 237-256
Persistent link: https://www.econbiz.de/10012497335
Cover Image
User generated branding : integrating user generated content into brand management
Arnhold, Ulrike - 2010 - 1. ed.
Persistent link: https://www.econbiz.de/10003939865
Cover Image
Die Klinik in der Markenkommunikation
Fritsch, Harald Jürgen - In: Die Klinik als Marke : Markenkommunikation und …, (pp. 31-46). 2013
Persistent link: https://www.econbiz.de/10009669501
Cover Image
User Generated Branding : Integrating User Generated Content into Brand Management
Arnhold, Ulrike - 2010
User generated branding (UGB) as a field of study -- Theoretical basis for the development of a UGB reference framework -- Specification of UGB -- Development of the explanatory UGB model -- Empiric model validation and hypothesis testing -- Summary, critical consideration and outlook
Persistent link: https://www.econbiz.de/10013522888
Cover Image
Typenbasierte Integration von Markengemeinschaften : Ansätze eines strategischen Community Marketing
Wenzel, Melanie - 2016
Persistent link: https://www.econbiz.de/10011453592
Cover Image
Identitätsbasierte Markenführung im Sport : Herausforderung Brand Delivery
Burmann, Christoph; Ulbricht, Anna Maleen; Schade, Michael - In: Marken und Sport : aktuelle Aspekte der Markenführung …, (pp. 93-105). 2014
Persistent link: https://www.econbiz.de/10010354130