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Leading (in) communications? : an empirical analysis of the German situation in PR managers' training and executive education

Sievert, Holger; Westermann, Arne - In: Communication and leadership in the 21st century : the …, (pp. 220-232). 2008

Persistent link: https://www.econbiz.de/10003780610

Vom klassischen PR-Profi zum managementorientierten Kommunikator

Sievert, Holger; Thomann, Michael; Westermann, Arne - In: Strategisch kommunizieren und führen : Profil und …, (pp. 43-63). 2007

Persistent link: https://www.econbiz.de/10003574175

Die zwei Seiten des Change : wie General Manager und PR-Verantwortliche gemeinsam Unternehmen durch Kommunikation führen können

Sievert, Holger; Westermann, Arne - In: Strategisch kommunizieren und führen : Profil und …, (pp. 102-110). 2007

Persistent link: https://www.econbiz.de/10003574325

Flexibilität und Nachholbedarf : länderübergreifende Kommunikation im Mittelstand

Lüdeke, Thomas; Sievert, Holger - In: Strategisch kommunizieren und führen : Profil und …, (pp. 137-144). 2007

Persistent link: https://www.econbiz.de/10003574358

How (social) media can change "change" in organizations

Sievert, Holger; Nelke, Astrid - In: Handbook of social media management : value chain and …, (pp. 59-72). 2013

Persistent link: https://www.econbiz.de/10009762898

Business knowledge as a limited success factor for communication managers : results of a survey in the German-speaking context

Sievert, Holger; Rademacher, Lars; Weber, Anna - In: The management game of communication, (pp. 3-21). 2016

Persistent link: https://www.econbiz.de/10011568161

Towards a societal discourse with the government? : a comparative content analysis on the development of social media communication by the British, French and German national gover...

Sievert, Holger; Lessmann, Carolin; Henneboehl, Jonas - In: How strategic communication shapes value and innovation …, (pp. 69-89). 2017

Persistent link: https://www.econbiz.de/10011867664

Is 'Press Spokesperson' a Profession? Initiation of a Discussion of Vocational and Further Training in a Job Sector which is still Relatively New (Ist Pressesprecher eine Professio...

Sievert, Holger - 2010

This paper examines the perception of the role of those who work in communications, and notes that many PR professionals have qualifications in backgrounds which do not neccesarily relate to pure PR work. It discusses new qualifications in Germany which provide an opportunity for all those...

Persistent link: https://www.econbiz.de/10014197614

Hard Competition : PR Education in Switzerland and Austria (Harter Wettbewerb: PR Ausbildung in der Schweiz und in Oesterreich)

Sievert, Holger - 2010

In Austria and Switzerland, Centers of Excellence for PR have been developed which are now known throughout Europe. PR and Communications Management Qualifications are the order of the day for communications experts in the Alpine countries. But the education and job markets are restricted and...

Persistent link: https://www.econbiz.de/10014223428

Degree Gains : PR Education in Germany (Abschluss Gewinnt: PR Ausbildung in Deutschland)

Sievert, Holger - 2010

Undergraduate courses in PR in Germany have improved in recent years. Many universities and technical colleges have expanded their existing PR courses or created new ones. But there still remains a lot of work to be done. Furthermore, applicants are now faced with an overwhelming array of...

Persistent link: https://www.econbiz.de/10014223429