Neun, Harald; Geiger, Ingmar; Luegger, Kai; Backhaus, Klaus - 2012
business negotiations mainly focusing on the seller role. We find more distributive and less integrative negotiation behavior … among intracultural Chinese compared to intracultural German negotiations. While confirming that the national cultural value … from intra- to intercultural negotiations on the part of the seller happen: While the German seller adapts his/her level of …