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Handelsmarken und Erosion industrieller Markenartikel : Ursachen und Auswirkungen auf die Konsumgüterdistribution

Schäfer, Tina - 2010 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003937439

Ein Ansatz zur Messung des finanziellen Werts versunkener Marken

Fischer, Marc; Schollmeyer, Thomas - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 62 (2010) 6, pp. 598-624

Persistent link: https://www.econbiz.de/10008650562

The role of culture for pricing luxury fashion brands

Hornig, Tobias; Fischer, Marc; Schollmeyer, Thomas - In: Marketing : ZFP ; journal of research and management 35 (2013) 2, pp. 118-130

Persistent link: https://www.econbiz.de/10009750435

Innovativeness and broadcaster listenership : evidence from the German radio industry

Lokshin, Boris; Knippen, Chris - In: Journal of media business studies 10 (2013) 2, pp. 1-16

Persistent link: https://www.econbiz.de/10010229336

The influences of attitude toward responsible fashion consumption and environmental concern on Gen Z's CSR-driven fashion brand choice intention : empirical evidence from Germany

Vogel, Henrik - 2023

repeatedly accused of irresponsible behavior toward the environment and society. For fashion brands who identify Generation Z as … effect on the intention to buy clothes from CSR-driven fashion brands. Furthermore, environmental concern has a reinforcing …The fashion industry is considered one of the most relevant industries worldwide. At the same time, however, it is …

Persistent link: https://www.econbiz.de/10014420290

The impact of brand use on innovation performance: Empirical results for Germany

Crass, Dirk - 2014

The market launch of product innovations is the most visible output of a firm's investment in innovation activities. To achieve this objective most efficiently, firms strengthen their technological capabilities, acquire external knowledge in a number of different ways, and optimize their...

Persistent link: https://www.econbiz.de/10010460705