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Service Infusion im Industriegütermarketing : Konzept, Wertschöpfung und Wirklichkeit
Ivens, Björn Sven; Henneberg, Stephan; Forkmann, Sebastian - In: Service Value als Werttreiber : Konzepte, Messung und …, (pp. 267-282). 2014
Persistent link: https://www.econbiz.de/10010359506
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Understanding the service infusion process as a business model reconfiguration
Forkmann, Sebastian; Ramos, Carla; Henneberg, Stephan; … - In: Industrial marketing management : the international … 60 (2017), pp. 151-166
Persistent link: https://www.econbiz.de/10011672084
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Driver configurations for successful service infusion
Forkmann, Sebastian; Henneberg, Stephan; Witell, Lars; … - In: Journal of service research : JSR 20 (2017) 3, pp. 275-291
Persistent link: https://www.econbiz.de/10011736763
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Managing digital servitization toward smart solutions : framing the connections between technologies, business models, and ecosystems
Kohtamäki, Marko; Rabetino, Rodrigo; Parida, Vinit; … - In: Industrial marketing management : the international … 105 (2022), pp. 253-267
Persistent link: https://www.econbiz.de/10013494054