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How to convert digital offerings into revenue enhancement : conceptualizing business model dynamics through explorative case studies

Gebauer, Heiko; Arzt, Alexander; Kohtamäki, Marko; … - In: Industrial marketing management : the international … 91 (2020), pp. 429-441

Persistent link: https://www.econbiz.de/10012422297

Organizational capabilities for pay-per-use services in product-oriented companies

Gebauer, Heiko; Saul, Caroline Jennings; Haldimann, Mirella - In: International journal of production economics 192 (2017), pp. 157-168

Persistent link: https://www.econbiz.de/10011782337

Robust management policies for positioning pharmacies as healthcare service providers

Gebauer, Heiko - In: European management journal 26 (2008) 3, pp. 175-187

Persistent link: https://www.econbiz.de/10003743971

From service for free to service for free : business model innovation in manufacturing firms

Witell, Lars; Löfgren, Martin - In: Journal of service management 24 (2013) 5, pp. 520-533

Persistent link: https://www.econbiz.de/10010196054

Driver configurations for successful service infusion

Forkmann, Sebastian; Henneberg, Stephan; Witell, Lars; … - In: Journal of service research : JSR 20 (2017) 3, pp. 275-291

Persistent link: https://www.econbiz.de/10011736763

The impact of Chinese culture on the service contribution in European manufacturing companies

Gebauer, Heiko; Pütz, Felix; Seite, Fabrice; … - In: International journal of Chinese culture and management … 1 (2007/08) 3, pp. 289-301

Persistent link: https://www.econbiz.de/10003865870

An agenda for service research at the base of the pyramid

Gebauer, Heiko; Reynoso, Javier - In: Journal of service management 24 (2013) 5, pp. 482-501

Persistent link: https://www.econbiz.de/10010196056

Servitization and Deservitization : Overview, Concepts, and Definitions

Kowalkowski, Christian - 2016

The topic of servitization has generated a considerable body of research and many conferences, as well as industry engagement. Yet, despite the extensive literature associated with this now-mature discipline, there is no broad-based consensus on the core concepts and definitions deployed by...

Persistent link: https://www.econbiz.de/10012976918

Patterns of business model innovation for advancing IoT platforms

Markfort, Lino; Arzt, Alexander; Kögler, Philipp; … - In: Journal of service management 33 (2022) 1, pp. 70-96

Persistent link: https://www.econbiz.de/10012797613

Digital servitization : crossing the perspectives of digitization and servitization

Gebauer, Heiko; Paiola, Marco; Saccani, Nicola; … - In: Industrial marketing management : the international … 93 (2021), pp. 382-388

Persistent link: https://www.econbiz.de/10012501923