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In einer immer schnelllebigeren Zeit mag es nicht verwundern, dass Individuen zunehmend nach Werten oder Beständigkeit suchen und sich dabei sowohl ihrer eigenen Vergangenheit als auch nicht selbst erlebten vergangenen Epochen zuwenden. Die Faszination, welche Menschen mit der Vergangenheit...
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"The history of consumption has experienced remarkable growth since the 1980s, driven by the interest of scholars in a variety of historical subdisciplines and other social scientific fields. This volume seeks to bring the resultant diversity of specialized approaches into one common discourse....
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"This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing...
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"Consumed is a forward-thinking look at how shoppers--and consumption--have changed, now and for the foreseeable future, and how businesses must rethink their strategies in order to thrive in this new economic landscape. A worldwide study by the authors found the following: - More than a quarter...
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