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Tradition : Bedeutung der Historie als Kundenbindungsinstrument
Spieth, Peter - In: Erfolgsfaktor Kundenzufriedenheit : Handbuch für …, (pp. 231-241). 2012
Persistent link: https://www.econbiz.de/10009697110
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The Complete English Tradesman : business relations, trust, and honesty or "let’s rethink the history of relationship marketing"
Tadajewski, Mark - In: Journal of historical research in marketing 7 (2015) 3, pp. 407-422
Persistent link: https://www.econbiz.de/10011443094
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The foundations of relationship marketing : reciprocity and trade relations
Tadajewski, Mark - In: Marketing theory 9 (2009) 1, pp. 9-38
Persistent link: https://www.econbiz.de/10003826378
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Commodifying everything : relationships of the market
Strasser, Susan (contributor) - 2003
Persistent link: https://www.econbiz.de/10001759992
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Consumed : rethinking business in the era of mindful spending
Benett, Andrew - 2010 - 1. ed.
"Consumed is a forward-thinking look at how shoppers--and consumption--have changed, now and for the foreseeable future, and how businesses must rethink their strategies in order to thrive in this new economic landscape. A worldwide study by the authors found the following: - More than a quarter...
Persistent link: https://www.econbiz.de/10013481144
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Commodifying Everything : Relationships of the Market
Strasser, Susan - 2013
Persistent link: https://www.econbiz.de/10011830913
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The rise and fall of the Normalarbeitsverhältnis in Germany
Pierenkemper, Toni - 2009
The following paper attempts to trace the construction of the standard employment contract in Germany from the … consolidation of the welfare state, this type of employment was reinforced in Germany in the 20th century and finally developed into …
Persistent link: https://www.econbiz.de/10010269080
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Employer preferences and social policy: Business and the development of job security regulations in Germany since World War I
Emmenegger, Patrick; Marx, Paul - 2010
This article examines the role of business in the historical development of job security regulations in Germany from …
Persistent link: https://www.econbiz.de/10010269936
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Financial Vergangenheitsbewältigung: The 1953 London Debt Agreement
Guinnane, Timothy W. - 2004
The 1953 London Debt Agreement settled Germany's debts from the period between the two world wars, and allowed the … percent and gave the debtors a much longer period to repay. One interesting clause in the Agreement allowed Germany to … problems that would arise with making any part of the Agreement contingent on events Germany could influence. Recent advocates …
Persistent link: https://www.econbiz.de/10010369208