Produkte können durch unterschiedliche sensorische Erlebnisebenen Emotionen auslösen. Ob Unterschiede in der Reaktion auf produktinduzierte emotionale Reize bestehen und welche Theorien dazu einen Erklärungsbeitrag leisten können, steht im Mittelpunkt des Beitrages. Emotionen haben in...

This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications...

"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts professors who provided most of the family income, while our mothers focused on child-rearing...