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Gesundheitstourismus
Portugal
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Tourism
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Tourismus
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Consumer behaviour
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Brand management
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Markenführung
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Tourism industry
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Tourismuswirtschaft
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Tourism marketing
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Tourismusmarketing
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Brand image
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Markenimage
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Holiday behaviour
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Marketing
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Customer satisfaction
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Digitalisierung
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Digitization
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Gesundheitswesen
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Health care system
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Innovation
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Kundenzufriedenheit
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Wein
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Weinbau
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Wine
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Wine industry
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brand attachment
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consumer behavior
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Brand
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Communication
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Corporate Social Responsibility
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Corporate social responsibility
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Dienstleistungsqualität
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Health tourism
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Alves, Gisela Maria
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Sousa, Bruno
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Belino, Maria
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Sousa, Bruno Miguel
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International journal of services and operations management : IJSOM
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Journal of hospitality and tourism insights
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New techniques for brand management in the healthcare sector
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ECONIS (ZBW)
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Understanding the brand management and rebranding processes in specific contexts of medical tourism
Alves, Gisela Maria
;
Sousa, Bruno
;
Belino, Maria
- In:
New techniques for brand management in the healthcare sector
,
(pp. 124-141)
.
2021
Persistent link: https://www.econbiz.de/10012515903
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2
The influence of branding and communication on the perception of value : a study from the perspective of medical tourism services
Sousa, Bruno
;
Alves, Gisela Maria
- In:
International journal of services and operations …
44
(
2023
)
3
,
pp. 355-367
Persistent link: https://www.econbiz.de/10014311713
Saved in:
3
The role of relationship marketing in behavioural intentions of medical tourism services and guest experiences
Sousa, Bruno Miguel
;
Alves, Gisela Maria
- In:
Journal of hospitality and tourism insights
2
(
2019
)
3
,
pp. 224-240
Persistent link: https://www.econbiz.de/10012130750
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