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The transitioning of marketing...
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Ghana
Africa
12
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10
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6
Marketingmanagement
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Emerging markets
5
Logistics
5
Consumer behaviour
4
Culture
4
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4
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International marketing
3
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3
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Lieferkette
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Savings
3
Sparen
3
Wettbewerbsstrategie
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2
Beziehungsmarketing
2
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2
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2
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Kenya
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Landwirtschaftsbank
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Ländliches Finanzsystem
2
Market orientation
2
Nigeria
2
Relationship marketing
2
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Rural financial sector
2
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2
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2
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Dadzie, Kofi Q.
15
Dadzie, Charlene A.
5
Winston, Evelyn
4
Akaah, Ishmael P.
3
Evans, Jocelyn
3
Hinson, Robert
3
Winston, Evelyn M.
3
Dunson, Bruce H.
2
Mack, Rhonda
2
Afriyie, Kofi
1
Amponsah, David K.
1
Blankson, Charles
1
Dadzie, Charlene
1
Dadzie, Kofi
1
Evans, Jocelyn D.
1
Gyimah-Brempong, Kwabena
1
Johnston, Wesley J.
1
Saffu, Kojo
1
Walker, John H.
1
Wang, Haizhong
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Journal of African business
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Eastern Africa economic review
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Global Business and Economics Review
1
Global business & economics review
1
Global finance journal
1
Global review of business and economic research
1
Journal of Business & Industrial Marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing theory and practice
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Management Decision
1
Savings and development : quarterly review
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
14
Other ZBW resources
2
RePEc
1
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1
Inclusive economic development programs and consumers' access to credit in emerging market economies : the public policy role of marketing in rural bank programs in Ghana
Dadzie, Kofi Q.
;
Dadzie, Charlene A.
;
Winston, Evelyn M.
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
),
pp. 59-69
Persistent link: https://www.econbiz.de/10009774961
Saved in:
2
Organizational culture, competitive strategy, and performance in Ghana
Dadzie, Charlene A.
;
Winston, Evelyn M.
;
Dadzie, Kofi Q.
- In:
Journal of African business
13
(
2012
)
1/3
,
pp. 172-182
Persistent link: https://www.econbiz.de/10009710159
Saved in:
3
How firms implement marketing strategies in emerging markets : an empirical assessment of the 4A marketing mix framework
Dadzie, Kofi Q.
;
Amponsah, David K.
;
Dadzie, Charlene A.
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 234-256
Persistent link: https://www.econbiz.de/10011738263
Saved in:
4
How managers handle conflict in supply chain collaborative relationships in Ghana
Winston, Evelyn
;
Dadzie, Charlene A.
;
Dadzie, Kofi Q.
- In:
Journal of African business
10
(
2009
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10003912526
Saved in:
5
An examination of the impact of product and service quality perceptions on customer loyalty in rural banks in Ghana : the importance of social networks for nascent entrepreneurs
Dadzie, Kofi Q.
;
Evans, Jocelyn
;
Mack, Rhonda
- In:
Global business & economics review
12
(
2010
)
1/2
,
pp. 100-114
Persistent link: https://www.econbiz.de/10003974720
Saved in:
6
Organizational environment and SME marketing practices in an emerging economy
Hinson, Robert
;
Dadzie, Kofi Q.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 434-449)
.
2011
Persistent link: https://www.econbiz.de/10008822507
Saved in:
7
Indigenous small business development : an empirical analysis of foreign multinational domestic national and rural cooperative banks
Dadzie, Kofi Q.
;
Evans, Jocelyn D.
- In:
Global review of business and economic research
2
(
2006
)
2
,
pp. 127-138
Persistent link: https://www.econbiz.de/10003610158
Saved in:
8
Corporate governance and the fragility of banking systems in developing countries : an analysis of a credit market in Ghana
Evans, Jocelyn
- In:
Global finance journal
9
(
1998
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10001249649
Saved in:
9
Promoting the bank savings habit in Ghana : a success in marketing technology transfer
Dadzie, Kofi Q.
- In:
Journal of macromarketing : examining the interactions …
9
(
1989
)
1
,
pp. 16-23
Persistent link: https://www.econbiz.de/10001078660
Saved in:
10
Formal financial institutions as savings mobilizing conduits in rural LDCs : an empir. assessment based on the bank savings behavior of Ghanaian farm households
Akaah, Ishmael P.
- In:
Savings and development : quarterly review
11
(
1987
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10001027869
Saved in:
1
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