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~subject:"Glaubwürdigkeit"
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Building brand authenticity
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Glaubwürdigkeit
Consumer behaviour
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Beverland, Michael B.
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Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing management : MM
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Memorable customer experiences : a research anthology
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ECONIS (ZBW)
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Keeping it real : the seven secrets of authentic brands
Beverland, Michael B.
- In:
Impulse für die Markenpraxis und Markenforschung : …
,
(pp. 477-492)
.
2012
Persistent link: https://www.econbiz.de/10010220152
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2
Hush, it's a secret : how trappist breweries create and maintain images of authenticity using customer experiences
Lindgreen, Adam
;
Beverland, Michael B.
- In:
Memorable customer experiences : a research anthology
,
(pp. 61-86)
.
2009
Persistent link: https://www.econbiz.de/10003902701
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3
The quest for authenticity in consumption : consumers’ purposive choice of authentic cues to shape experienced outcomes
Beverland, Michael B.
;
Farrelly, Francis J.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 838-856
Persistent link: https://www.econbiz.de/10003945187
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4
Measuring consumer-based brand authenticity
Napoli, Julie
;
Dickinson, Sonia J.
;
Beverland, Michael B.
; …
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1090-1098
Persistent link: https://www.econbiz.de/10010364522
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5
The brand authenticity continuum : strategic approaches for building value
Napoli, Julie
;
Dickinson-Delaporte, Sonia
;
Beverland, …
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
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