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International entrepreneurship and customer orientation in globalizing markets: a study on born global firms

Zucchella, Antonella - In: Managing customer relationships on the Internet, (pp. 201-221). 2006

Persistent link: https://www.econbiz.de/10003242467

Customer reference marketing in internationalizing SMEs : a service perspective

Tolstoy, Daniel; Melén Hånell, Sara; Özbek, Nurgül - In: The journal of business & industrial marketing 37 (2022) 13, pp. 94-105

Persistent link: https://www.econbiz.de/10013538916

Indian IT inc going global: choice of entry mode strategy

Reddy, Y. V.; Naik, Subhash S. - In: Metamorphosis : a journal of management research 8 (2009) 2, pp. 31-47

Persistent link: https://www.econbiz.de/10003976558

Culture-based rejection of taboo-infringing imports

Brice, William D.; Chu, Edward; Brice, Anastasiya - In: International journal of management and economics 53 (2017) 3, pp. 67-81

This empirical study analyzes the cultural basis of the United States market response to imported Spanish products that seem to violate strongly-held cultural taboos. Survey responses were obtained from students in two contrasting majors, Art and Business, in two distinct cities and...

Persistent link: https://www.econbiz.de/10012026691

Family Firms into International Markets : Research Trajectories and Empirical Insights on Entry Mode Decisions

Pongelli, Claudia - 2022

Chapter 1: Introduction Title -- Chapter 2: Family Firms and International Entry Modes: A State-Of-The-Art -- Chapter 3: The Choice between Wholly Owned Subsidiaries and Joint Ventures within Family Firms: a Theoretical Investigation from the Socioemotional Wealth Perspective -- Chapter 4: The...