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Globalisierung
Consumer behaviour
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Amine, Lyn S.
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Magnusson, Peter
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Arnold, Mark J.
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International marketing review
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Global business and organizational excellence : a review of research & best practices
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Journal of Islamic marketing : JIMA
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Journal of international management
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Journal of international marketing
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ECONIS (ZBW)
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An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
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2
Social networks and the internationalization of Chinese entrepreneurs
Xie, Yu Henry
;
Amine, Lyn S.
- In:
Global business and organizational excellence : a …
29
(
2009/10
)
1
,
pp. 61-78
Persistent link: https://www.econbiz.de/10003900317
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3
Resource endowments, market positioning, and competition in transitional economies : global and local advertising agencies in Hungary
Wilson, Rick T.
;
Amine, Lyn S.
;
Wilkinson, Ian F.
- In:
International marketing review
26
(
2009
)
1
,
pp. 62-89
Persistent link: https://www.econbiz.de/10009522654
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4
Saudi telecom : an example of accelerated internationalization
Amine, Lyn S.
;
Khan, Golam Mostafa
- In:
Journal of Islamic marketing : JIMA
5
(
2014
)
1
,
pp. 71-96
Persistent link: https://www.econbiz.de/10010256756
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5
The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 22-39
Persistent link: https://www.econbiz.de/10011500430
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6
Home country institutional effects on the multinationality-performance relationship : a comparison between emerging and developed market multinationals
Geleilate, José Mauricio Galli
;
Magnusson, Peter
; …
- In:
Journal of international management
22
(
2016
)
4
,
pp. 380-402
Persistent link: https://www.econbiz.de/10011628943
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