Marketization: Exploring the History and Geographic Expansion of Markets and Market Ideology -- Commodification as an Aspect of Marketization -- The Nature of Modern Marketization -- Stories from communist and capitalist Poland: Polish people on life values under marketization -- Temple...

Globalism has been examined in consumer research primarily as an advertising or marketing issue rather than in terms of impacts on personal and cultural identity. In investigating Chinese "readings" of global and local advertising, we find that consumers use advertising to interrogate personal...