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~subject:"Globalisierung"
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You are what you speak? Global...
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Globalisierung
Consumer behaviour
93
Konsumentenverhalten
81
International marketing
30
Internationales Marketing
29
Globalization
28
Welt
28
World
28
Cultural identity
27
Kulturelle Identität
27
Brand image
19
Markenimage
19
Canada
18
Brand management
17
Markenführung
17
China
16
Ethnic group
16
Ethnische Gruppe
16
Designation of origin
14
Herkunftsbezeichnung
14
Online retailing
13
Online-Handel
13
Customer satisfaction
12
National culture
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Nationalkultur
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Kanada
10
Markenartikel
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Culture
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Marketing
9
Marketing management
9
Marketingmanagement
9
Service quality
9
Social integration
9
Soziale Integration
9
Acculturation
8
Dienstleistungsqualität
8
Kundenzufriedenheit
8
Market segmentation
8
Materialism
8
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English
24
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Laroche, Michel
17
Cleveland, Mark
14
Papadopoulos, Nicolas G.
6
Bartikowski, Boris
2
Martín Martín, Oscar
2
Takahashi, Ikuo
2
Teng, Lefa
2
Cadogan, John
1
Erdoğan, Seçil
1
Hallab, Ranim
1
Ko, Eunjo
1
McCutcheon, Georgia
1
Park, Seong-yeon
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Rojas-Méndez, José I.
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Journal of business research : JBR
17
International marketing review
3
International Marketing Review Ser.
1
International business review : the official journal of the European International Business Academy
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
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ECONIS (ZBW)
24
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Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
2
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
Saved in:
3
You are what you speak? : globalization, multilingualism, consumer dispositions and consumptions
Cleveland, Mark
;
Laroche, Michel
;
Papadopoulos, Nicolas G.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 542-552
Persistent link: https://www.econbiz.de/10010496186
Saved in:
4
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
5
Acculturaton to the global consumer culture: scale development and research paradigm
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 249-259
Persistent link: https://www.econbiz.de/10003429512
Saved in:
6
Globalization, culture, religion, and values : comparing consumption patterns of Lebanese Muslims and Christians
Cleveland, Mark
;
Laroche, Michel
;
Hallab, Ranim
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 958-967
Persistent link: https://www.econbiz.de/10009755392
Saved in:
7
Cross-linguistic validation of a unidimensional scale for cosmopolitanism
Cleveland, Mark
;
Laroche, Michel
;
Takahashi, Ikuo
; …
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 268-277
Persistent link: https://www.econbiz.de/10010245276
Saved in:
8
The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark
;
Laroche, Michel
;
Takahashi, Ikuo
- In:
Journal of international consumer marketing
27
(
2015
)
5
,
pp. 364-387
Persistent link: https://www.econbiz.de/10011410261
Saved in:
9
Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
Saved in:
10
Acculturation to the global consumer culture : ten years after and agenda for the next decade
Cleveland, Mark
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 257-271
Persistent link: https://www.econbiz.de/10011892174
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