, branding, and advertising's stakeholders / Linda Brennan and Robert Crawford -- Digital advertising and the new world of "viral … : unique approaches to advertising in a globalising world / Julie Bilby and Sinha Kunal -- Australasian advertising and the …Introduction -- Globalisation of advertising : an overview of trends and issues / John Sinclair -- Globalisation …

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and … audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate …