Durch die Handelsinternationalisierung ist das internationale Key Account Management (KAM) in der Konsumgüterbranche von einer hohen Komplexität gekennzeichnet. Andrea Schlüter untersucht die Bedeutung strategischen und strukturellen Designs. Basierend auf umfassenden Literaturrecherchen und...

Chronology of Chinese-American trade, 1786-2008 -- The Chinese worldview -- Issues in globalization -- China's changing consumer landscape -- Case study: Educational programs and exchanges in china -- Case study: Two art exhibitions cross the Pacific -- Case study: General Electric and Sesame...

Lecture 1. Confronting conventional threats to free trade: the postwar revolution in the theory of commercial policy -- Lecture 2. "Fair trade," income distribution, and social agendas: using trade theory to meet new challenges -- Lecture 3. Getting to free trade: alternative approaches and...

The book, written in English, is suitable for internationally oriented bachelor’s, master’s and MBA programs. Additionally, against the background of worldwide competition, the publication at hand offers relevant industry insights for interested political and economic decision makers.