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Market and product diversification : the evidence from retailing
Etgar, Michael; Rachman-Moore, Dalia - In: Journal of marketing channels : ... distribution … 17 (2010) 2, pp. 119-135
Persistent link: https://www.econbiz.de/10003977425
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Push and pull effects in international retailing
Rachman-Moore, Dalia; Etgar, Michael - In: Journal of euromarketing 24 (2015) 1, pp. 41-61
Persistent link: https://www.econbiz.de/10011288749