This case deals with the revitalization of Tata Chemicals Ltd. (TCL) by way of significant international acquisitions in the first decade of the new millennium. Set in 2011, TCL has a decision to make on the potential acquisition of a stake in a North American early stage potash development...

Sporting organizations increased their degree of professionalism step by step within the last decades because being just a pure sporting organization is not enough. These days, sporting bodies and codes have to be professional in order to survive in an extremely competitive mar-ket. Therefore,...

The paper aims to examine the role of localness of a sports celebrity and a level of product involvement in the mediated impact of the perceived product quality on the relationship between a sports celebrity's credibility and consumers' purchase intention in a developing economy. A total of 253...