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Wroe Alderson's Marketing behaviour and executive action inserted into Reavis Cox's marketing theory course at Wharton 50 years ago : a student's reaction
Dixon, Donald F. - In: Journal of historical research in marketing 3 (2011) 1, pp. 10-28
Persistent link: https://www.econbiz.de/10008936953
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Reconceptualising the scholarship of marketing education-SoME futurescapes
Snuggs, Elizabeth; Jevons, Colin - In: Australasian marketing journal 26 (2018) 2, pp. 180-186
Persistent link: https://www.econbiz.de/10011901590
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Incorporating transformative consumer research into the consumer behavior course experience
Petkus, Ed - In: Journal of marketing education : JME 32 (2010) 3, pp. 292-299
Persistent link: https://www.econbiz.de/10008757999
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Reflections on the American Marketing Association Doctoral Consortium
Lazer, William; Bennett, Peter D. - In: Journal of historical research in marketing 3 (2011) 2, pp. 251-260
Persistent link: https://www.econbiz.de/10009233210
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Wroe Alderson's Marketing Theory Seminar : an experiment in higher education (1951 - 1965)
McGarry, E. D. - In: Journal of historical research in marketing 3 (2011) 2, pp. 244-250
Persistent link: https://www.econbiz.de/10009233211
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Enhancing learning-centeredness in marketing principles curriculum
von der Heidt, Tania; Quazi, Ali - In: Australasian marketing journal 21 (2013) 4, pp. 250-258
Persistent link: https://www.econbiz.de/10010242953
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A decade of scholarship in marketing education
Abernethy, Avery M.; Padgett, Daniel - In: Journal of marketing education : JME 33 (2011) 3, pp. 326-336
Persistent link: https://www.econbiz.de/10010217780
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Implementing assessment in an outcome-based marketing curriculum
Borin, Norm; Metcalf, Lynn E.; Tietje, Brian C. - In: Journal of marketing education : JME 30 (2008) 2, pp. 150-159
Persistent link: https://www.econbiz.de/10003750097
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Integrating the development of graduate attributes through constructive alignment
Treleaven, Lesley; Voola, Ranjit - In: Journal of marketing education : JME 30 (2008) 2, pp. 160-173
Persistent link: https://www.econbiz.de/10003750099
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Creating an interactive and responsive teaching environment to inspire learning
Paladino, Angelina - In: Journal of marketing education : JME 30 (2008) 3, pp. 185-188
Persistent link: https://www.econbiz.de/10003782973