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An empirical investigation of the relationship between market orientation and MrklS effectiveness in upscale hotels in Greece
Chatzipanagiotou, Kalliopi C.; Vassilikopoulou, Aikaterini - In: Journal of targeting, measurement and analysis for marketing 16 (2007/08) 4, pp. 285-297
Persistent link: https://www.econbiz.de/10003798086
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A suggested typology of Greek upscale hotels based on their MrkIS : implications for hotels' overall effectiveness
Chatzipanagiotou, Kalliopi C.; Coritos, Christos D. - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1576-1611
Persistent link: https://www.econbiz.de/10008773211
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Male and female attitudes towards stereotypical advertisements : a paired country investigation
Theodoridis, Prokopis K.; Kyrousi, Antigone G.; Zotou, … - In: Corporate communications : an international journal 18 (2013) 1, pp. 135-160
Persistent link: https://www.econbiz.de/10009711750
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Internal marketing, market orientation and organisational performance : the mythological triangle in a retail context
Theodoridis, Prokopis K.; Panigyrakis, George S. - In: European retail research 24 (2010) 2, pp. 33-67
Persistent link: https://www.econbiz.de/10008760378
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Shopping centre image attributes effects on consumer´s satisfaction and loyalty in Greece : evidence at the intial stages of the economic crisis
Theodoridis, Prokopis K.; Panapoulos, Anastasios P. - In: European retail research 26 (2012) 1, pp. 21-41
Persistent link: https://www.econbiz.de/10009541448
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Food waste during Covid- 19 lockdown period and consumer behaviour : the case of Greece
Theodoridis, Prokopis K.; Zacharatos, Theofanis V. - In: Socio-economic planning sciences : the international … 83 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013363694