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Griechenland
Licence
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Consumer behaviour
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Greece
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Apostolopoulou, Artemisia
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Papadimitriou, Dimitra
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Damtsiou, Vasia
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European Sport management quarterly : ESMQ
1
Journal of promotion management : JPM
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ECONIS (ZBW)
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Olympic sponsorship activation and the creation of competitive advantage
Papadimitriou, Dimitra
;
Apostolopoulou, Artemisia
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 90-117
Persistent link: https://www.econbiz.de/10003884509
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2
Meanings and functions in Olympic consumption : a study of the Athens 2004 Olympic licensed products
Apostolopoulou, Artemisia
;
Papadimitriou, Dimitra
; …
- In:
European Sport management quarterly : ESMQ
10
(
2010
)
4
,
pp. 485-507
Persistent link: https://www.econbiz.de/10008695526
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