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Polyethnic market orientation and performance : a fast-moving consumer goods perspective
Poulis, Konstantinos; Poulis, Efthimios - In: Journal of marketing management : MM 28 (2012) 5/6, pp. 609-628
Persistent link: https://www.econbiz.de/10009558873
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The influence of intra-national cultural heterogeneity on product standardisation and adaptation : a qualitative study
Poulis, Konstantinos; Poulis, Efthimios - In: International marketing review 30 (2013) 4, pp. 357-383
Persistent link: https://www.econbiz.de/10009774275
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Promotional channels of FMCG firms and tourism : a standardisation/adaptation perspective
Poulis, Konstantinos; Poulis, Efthimios - In: EuroMed journal of business 6 (2011) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10009235990