Polyethnic market orientation and performance : a fast-moving consumer goods perspective
Konstantinos Poulis; Efthimios Poulis
| Year of publication: |
2012
|
|---|---|
| Authors: | Poulis, Konstantinos ; Poulis, Efthimios |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 5/6, p. 609-628
|
| Subject: | Konsumgüter | Consumer goods | Urlaubsverhalten | Holiday behaviour | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Griechenland | Greece |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009558873