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A comparison of strategic marketing approaches
Hallén, Lars - In: Strategies for international industrial marketing : the …, (pp. 235-249). 2013
Persistent link: https://www.econbiz.de/10009689243
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The British approach to Europe
Cunningham, Malcolm T. - In: Strategies for international industrial marketing : the …, (pp. 165-234). 2013
Persistent link: https://www.econbiz.de/10009689244
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The German approach to Europe
Johanson, Jan; Wootz, Björn - In: Strategies for international industrial marketing : the …, (pp. 79-126). 2013
Persistent link: https://www.econbiz.de/10009689247
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The French approach to Europe
Valla, Jean-Paul - In: Strategies for international industrial marketing : the …, (pp. 11-78). 2013
Persistent link: https://www.econbiz.de/10009689248
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Customer intimacy
Brock, Jürgen Kai-Uwe; Zhou, Josephine Yu - In: The journal of business & industrial marketing 27 (2012) 5, pp. 370-383
Persistent link: https://www.econbiz.de/10009665565
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Practice prize report : the 2018 ISMS Gary Lilien Practice Prize Competition
Roberts, John H. - In: Marketing science : the marketing journal of the … 39 (2020) 2, pp. 448-451
Persistent link: https://www.econbiz.de/10012212466
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Measuring industrial marketing mix effectiveness : a review
Brand, Maryse Jacqueline - 1989
Persistent link: https://www.econbiz.de/10000775522
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Segmenting the industrial market
Bonoma, Thomas V.; Shapiro, Benson P. - 1983
Persistent link: https://www.econbiz.de/10000664026