Practice prize report : the 2018 ISMS Gary Lilien Practice Prize Competition
John H. Roberts
| Year of publication: |
2019
|
|---|---|
| Authors: | Roberts, John H. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 39.2020, 2, p. 448-451
|
| Subject: | multichannel marketing communications | targeting | pricing | business-to-business marketing | decision support aids | field experiments | not-for-profit marketing | Wettbewerb | Competition | Marketingmanagement | Marketing management | Großbritannien | United Kingdom | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2019.1210 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012212466