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Segmentation and customer insight in contemporary services marketing practice : why grouping customers is no longer enough
Bailey, Christine; Baines, Paul R.; Wilson, Hugh; … - In: Journal of marketing management : MM 25 (2009) 3/4, pp. 227-252
Persistent link: https://www.econbiz.de/10003838526
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An exploratory case study analysis of contemporary marketing practices
Palmer, Roger; Wilson, Hugh - In: Journal of strategic marketing 17 (2009) 2, pp. 169-187
Persistent link: https://www.econbiz.de/10003858948
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Measuring communication channel experiences and their influence on voting in the 2010 British General Election
Baines, Paul; MacDonald, Emma K.; Wilson, Hugh; Blades, … - In: Journal of marketing management : MM 27 (2011) 7/8, pp. 691-717
Persistent link: https://www.econbiz.de/10009310369
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The implications of service-dominant logic and integrated solutions on the sales function
Le Meunier-FitzHugh, Kenneth; Baumann, Jasmin; Palmer, Roger - In: Journal of marketing theory and practice 19 (2011) 4, pp. 423-440
Persistent link: https://www.econbiz.de/10009383555
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The diffusion of e-commerce in UK SMEs
Wilson, Hugh; Daniel, Elizabeth; Davies, Ian A. - In: Journal of marketing management : MM 24 (2008) 5/6, pp. 489-516
Persistent link: https://www.econbiz.de/10003746662