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Behavioral effects of digital signage
Burke, Raymond R. - In: Journal of advertising research 49 (2009) 2, pp. 180-185
Persistent link: https://www.econbiz.de/10003860560
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Diminshing varieties of active and creative retail experience : the end of the music shop?
McIntyre, Charles - In: Journal of retailing and consumer services 16 (2009) 6, pp. 466-476
Persistent link: https://www.econbiz.de/10003906193
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Retail fairness : exploring consumer perceptions of fairness towards retailers' marketing tactics
Bang, Nguyen; Klaus, Philipp - In: Journal of retailing and consumer services 20 (2013) 3, pp. 311-324
Persistent link: https://www.econbiz.de/10009759787
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Marktbearbeitungsstrategien international tätiger Handelsunternehmen
Ferring, Natascha - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001607996
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Konvergenz der Telekommunikations-Netze : Geschäftsmodelle, technische Lösungen, und strategische Optionen
Liedtke, Andreas; Wokurka, Guido - 2006
Persistent link: https://www.econbiz.de/10014013195
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Managing branding and legitimacy : a study of charity retail sector
Liu, Gordon; Eng, Teck Yong; Sekhon, Yasmin Kaur - In: Nonprofit and voluntary sector quarterly 43 (2014) 4, pp. 629-651
Persistent link: https://www.econbiz.de/10010392594
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"Beeing hopeful" oder wie die Biene zum Corporate Weblog kommt : sprachliche, inhaltliche und gestalterische Mittel der Interaktivität
Janoschka, Anja - In: Anspruchsgruppenorientierte Kommunikation : neue …, (pp. 85-106). 2008
Persistent link: https://www.econbiz.de/10003759649
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Media hype or scandal : exploring participation TV best practice
Jarvis, Graham - In: Journal of direct, data and digital marketing practice … 9 (2007/08) 2, pp. 148-155
Persistent link: https://www.econbiz.de/10003588152
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The IDM national student competition 2010 - 2011
Naffa, Suha; Jameson, Jean; Baresova, Petra; Johns, Chris; … - In: Journal of direct, data and digital marketing practice … 13 (2011/12) 3, pp. 234-252
Persistent link: https://www.econbiz.de/10009490028