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Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon - 1979 - 3. ed
Persistent link: https://www.econbiz.de/10000558872
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How effective is colour television advertising? A report prepared for the BBTA
Twyman, William Anthony - 1969
Persistent link: https://www.econbiz.de/10000617025
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The Practice of advertising
Hart, Norman A. (contributor); O'Connor, James (contributor) - 1978
Persistent link: https://www.econbiz.de/10000330822
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Victorian advertisements
Vries, Leonard de - 1968
Persistent link: https://www.econbiz.de/10000658405
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Advertising media and campaign planning
Swindells, Anthony Paul Fraser - 1966
Persistent link: https://www.econbiz.de/10000566053
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Media planning
Adams, Janes R. - 1977 - 2. ed
Persistent link: https://www.econbiz.de/10000048391
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The effective use of advertising media
Davis, Martyn P. - 1981
Persistent link: https://www.econbiz.de/10000050536
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The selection of advertising media
Hobson, John Waller - 1968 - 5. ed
Persistent link: https://www.econbiz.de/10000572541
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Marketing : The uses of advertising
Lowndes, Douglas - 1969
Persistent link: https://www.econbiz.de/10002294533