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~subject:"Großbritannien"
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Großbritannien
Consumer behaviour
27
Konsumentenverhalten
27
Brand management
23
Markenführung
23
Theorie
22
Theory
22
Brand
19
Markenartikel
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Internationales Marketing
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International marketing
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Marketing
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Handelsmarke
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Store brand
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Marketing management
9
Marketingmanagement
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United Kingdom
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Emerging economies
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Schwellenländer
8
Einzelhandel
7
Food retailing
7
Konjunktur
7
Lebensmitteleinzelhandel
7
Retail trade
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Beziehungsmarketing
6
Brand image
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Business cycle
6
Markenimage
6
Relationship marketing
6
Welt
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World
6
Advertising
5
Advertising effects
5
Conjoint analysis
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Deutschland
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Non-commercial literature
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English
9
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Dekimpe, Marnik G.
9
Steenkamp, Jan-Benedict E. M.
9
Deleersnyder, Barbara
5
Koll, Oliver
3
Gielens, Katrijn
2
Gijsenberg, Maarten J.
2
Heerde, Harald J. van
2
Lamey, Lien
2
Van de Gucht, Linda M.
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ERIM report series research in management
2
Journal of marketing research : JMR
2
MSI reports : working paper series
2
Journal of retailing and consumer services
1
MO
1
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
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ECONIS (ZBW)
9
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Dancing with a giant : the effect of Wal-Mart's entry into the United Kingdom on the performance of European retailers
Gielens, Katrijn
;
Van de Gucht, Linda M.
;
Steenkamp, …
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 519-534
Persistent link: https://www.econbiz.de/10003770560
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2
Win-win strategies at discount stores ; Report No. 06-109
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003346474
Saved in:
3
Dancing with a giant : the effect of Wal-Mart's entry into the United Kingdom on the stock prices of European retailers
Gielens, Katrijn
;
Van de Gucht, Linda M.
;
Steenkamp, …
- In:
MSI reports : working paper series
(
2007
)
2
,
pp. 3-23
Persistent link: https://www.econbiz.de/10003605638
Saved in:
4
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of retailing and consumer services
14
(
2007
)
5
,
pp. 309-318
Persistent link: https://www.econbiz.de/10003521198
Saved in:
5
Advertising and price effectiveness over the business cycle
Gijsenberg, Maarten J.
;
Heerde, Harald J. van
;
Dekimpe, …
-
2009
Persistent link: https://www.econbiz.de/10009485877
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6
The impact of business-cycle fluctuations on private-label share
Lamey, Lien
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
-
2005
Persistent link: https://www.econbiz.de/10003186970
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7
The impact of business-cycle fluctuations on private-label share
Lamey, Lien
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
-
2005
Persistent link: https://www.econbiz.de/10003233304
Saved in:
8
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
-
2005
Persistent link: https://www.econbiz.de/10003092804
Saved in:
9
Price and advertising effectiveness over the business cycle
Heerde, Harald J. van
;
Gijsenberg, Maarten J.
;
Dekimpe, …
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 177-193
Persistent link: https://www.econbiz.de/10009737784
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