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How to do business in branded goods : the construction and use of the marketing plan
Morgan, Eric A. G. - 1972
Persistent link: https://www.econbiz.de/10002513508
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Brand capabilities in English Premier League clubs
Manoli, Argyro Elisavet - In: European Sport management quarterly : ESMQ 20 (2020) 1, pp. 30-46
Persistent link: https://www.econbiz.de/10012256468
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Brands, trademarks and good will : The story of the Quaker Oats Company
Marquette, Arthur F. - 1967
Persistent link: https://www.econbiz.de/10000558679
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Brand of the Tartan : the 3M story
Huck, Virginia - 1955
Persistent link: https://www.econbiz.de/10000582586
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Die Marke: Wesen und Merkmale eines bedeutenden Wertschöpfers
Becker, Christian - In: Vom Strand zum Green : eine sportökonomische Analyse …, (pp. 27-50). 2008
Persistent link: https://www.econbiz.de/10003753348
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Win-win strategies at discount stores ; Report No. 06-109
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - In: MSI reports : working paper series (2006) 2, pp. 45-57
Persistent link: https://www.econbiz.de/10003346474
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Creating and launching a challenger brand : a case study
De Chernatony, Leslie; Cottam, Susan Louise - In: The service industries journal 29 (2009) 1/2, pp. 75-89
Persistent link: https://www.econbiz.de/10003849571
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A mark of distinction : branding and trade mark law in the UK from the 1860s
Mercer, John - In: Business history 52 (2010) 1, pp. 17-42
Persistent link: https://www.econbiz.de/10003958721
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Business superbrands : an insight into some of Britain's strongest B2B brands 2008
Dugdale, Karen; Small, Jennifer - 2008
Persistent link: https://www.econbiz.de/10003685524
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Win-win strategies at discount stores
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - In: Journal of retailing and consumer services 14 (2007) 5, pp. 309-318
Persistent link: https://www.econbiz.de/10003521198