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How critical is employee orientation for customer relationship management? : insights from a case study
Plakoyiannaki, Emmanuella; Tzokas, Nikolaos; … - In: Journal of management studies : JMS 45 (2008) 2, pp. 268-293
Persistent link: https://www.econbiz.de/10003696328
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Building blocks of accounting - marketing integration in UK financial services organisations
Opute, Abdullah Promise; Dedoussis, Evangelos; Tzokas, … - In: HRM and marketing orientation in the new era, (pp. 323-336). 2013
Persistent link: https://www.econbiz.de/10010236495
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Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan; Diamantopoulos, Adamantios - 2007
Persistent link: https://www.econbiz.de/10003538156
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Relational resources and competences for radical product innovation
Story, Vicky; Hart, Susan; O'Malley, Lisa - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 461-481
Persistent link: https://www.econbiz.de/10003874142
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Does experience matter? : a study of knowledge processes and uncertainty reduction in solution innovation
Liu, Rebecca; Hart, Susan - In: Industrial marketing management : the international … 40 (2011) 5, pp. 691-698
Persistent link: https://www.econbiz.de/10009274067
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Roles, role performance, and radical innovation competences
Story, Vicky; O'Malley, Lisa; Hart, Susan - In: Industrial marketing management : the international … 40 (2011) 6, pp. 952-966
Persistent link: https://www.econbiz.de/10009354628