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Projecting corporate character in the branding of business schools
Davies, Gary; Chun, Rosa - In: Facets of corporate identity, communication, and reputation, (pp. 163-177). 2008
Persistent link: https://www.econbiz.de/10003690689
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Universal differences in advertising avoidance behavior : a cross-cultural study
Rojas-Méndez, José I.; Davies, Gary; Madran, Canan - In: Journal of business research : JBR 62 (2009) 10, pp. 947-954
Persistent link: https://www.econbiz.de/10003887572
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The reputation of the party leader and of the party being led
Davies, Gary; Mian, Takir - In: European journal of marketing : EJM 44 (2010) 3/4, pp. 331-350
Persistent link: https://www.econbiz.de/10008650076
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Positioning strategy in retailing
Davies, Gary; Brooks, Janice - 1989
Persistent link: https://www.econbiz.de/10004068187