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~subject:"Großbritannien"
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Großbritannien
New Zealand
28
Neuseeland
23
Social marketing
14
Marketing
13
Social Marketing
11
Advertising
10
Arzneimittel
10
Pharmaceuticals
10
Children
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Ethics
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Ethik
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6
Kinder
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United Kingdom
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Consumer behaviour
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Gesundheitsvorsorge
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Preventive care
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Advertising effects
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Australia
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Brand management
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Gesundheitspolitik
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Gesundheitswesen
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Health care system
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Health policy
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Internet
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Pharmaceutical industry
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Pharmaindustrie
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Australien
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Brands
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Eagle, Lynne C.
3
Dahl, Stephan
2
Kemp, Gillian
2
Brennan, Ross
1
Bulmer, Sandy
1
Czarnecka, Barbara
1
Eagle, Lynne
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Kitchen, Philip J.
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
International journal of consumer studies
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of advertising research
1
Working papers / Department of Commerce, College of Business, Massey University
1
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ECONIS (ZBW)
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1
Shared meanings or missed opportunities? : the implications of functional health literacy for social marketing interventions
Kemp, Gillian
;
Eagle, Lynne C.
- In:
International review on public and nonprofit marketing …
5
(
2008
)
2
,
pp. 117-128
Persistent link: https://www.econbiz.de/10003779386
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2
It's not what you know but who you know that's important : the influence of social networks on communities
Kemp, Gillian
- In:
International journal of consumer studies
34
(
2010
)
3
,
pp. 326-332
Persistent link: https://www.econbiz.de/10003977558
Saved in:
3
A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003792325
Saved in:
4
Regulation of nutrition and health claims in advertising
Brennan, Ross
;
Czarnecka, Barbara
;
Dahl, Stephan
; …
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10003688979
Saved in:
5
Subtle sophistry or savvy strategy : ethical and effectiveness issues regarding product placements in mass media
Eagle, Lynne C.
;
Morey, Yvette
;
Dahl, Stephan
- In:
Current insights and future trends : [extended versions …
,
(pp. 237-247)
.
2012
Persistent link: https://www.econbiz.de/10009748096
Saved in:
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