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~subject:"Großbritannien"
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Rees, Ray
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9
Hoesli, Martin
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Australian economic history review : a journal of economic, business & social history
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IZA Discussion Paper
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LIS Working Paper Series
15
The Australian economic review
13
Applied economics
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The journal of industrial relations : the journal of the Industrial Relations Society of Australia
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Prometheus : critical studies in innovation
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ECONIS (ZBW)
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RePEc
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ArchiDok
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Showing
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1
The Impact of Celebrity Advertisement and Endorsement on the Buying Behaviour of Consumers, Brand Image and Brand Positioning of Coca Cola in London, United Kingdom
Hammad, Ali
-
2015
Importance of the subject:The problem statement is of great importance, as celebrity endorsement is the most important form of marketing communication. The problem statements helps to analyse and examine the effect of celebrity advertisement and endorsement on other marketing strategies and...
Persistent link: https://www.econbiz.de/10013013394
Saved in:
2
Impact of Celebrity Endorsement on Customer's Brand Perception in the British Sports Apparel Industry : A Comparison between Celebrity Endorsed and Non-Endorsed Brands
Janjua, Talal
-
2013
conducted with the help of various secondary resources including models like Source
credibility
model and Source attractiveness …
Persistent link: https://www.econbiz.de/10013080529
Saved in:
3
Quantifying inflation
credibility
Ihrig, Jane
;
Marquez, Jaime R.
;
Rogers, Kristian
- In:
Trends in inflation research
,
(pp. 215-228)
.
2006
Persistent link: https://www.econbiz.de/10003548657
Saved in:
4
Inflation dynamics and monetary strategies : evidence from six industrialized countries
Groeneveld, Hans
- In:
Open economies review
9
(
1998
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10001240867
Saved in:
5
Government statistical agencies and the politics of
credibility
Howard, Cosmo
-
2021
Persistent link: https://www.econbiz.de/10012214776
Saved in:
6
Banking on data : evaluating open banking and data rights in banking law
Farrell, Scott <Dr.>
-
2023
Persistent link: https://www.econbiz.de/10014430215
Saved in:
7
Endorsement practice : how agencies select spokespeople
Erdogan, B. Zafer
;
Drollinger, Tanya
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 573-582
Persistent link: https://www.econbiz.de/10003797985
Saved in:
8
If Kate voted conservative, would you? : the role of celebrity endorsements in political party advertising
Veer, Ekant
;
Becirovic, Ilda
;
Martin, Brett A. S.
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 436-450
Persistent link: https://www.econbiz.de/10008650070
Saved in:
9
Celebrity altruism : the good, the bad and the ugly in relationships with fundraising charities
Kelly, Sean P.
;
Morgan, Gareth G.
;
Coule, Tracey M.
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
2
,
pp. 57-75
Persistent link: https://www.econbiz.de/10010520451
Saved in:
10
The spectacularization of suffering : an analysis of the use of celebrities in "Comic Relief" UK's charity fundraising campaigns
Lim, Ming
;
Moufahim, Mona
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 525-545
Persistent link: https://www.econbiz.de/10011325791
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