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Private labels in Australia : a case where retailer concentration does not predicate private labels share
Nenycz-Thiel, Magda - In: The journal of brand management : an international journal 18 (2010/11) 8, pp. 624-633
Persistent link: https://www.econbiz.de/10009232994
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Television: back to the future
Sharp, Byron; Beal, Virginia; Collins, Martin - In: Journal of advertising research 49 (2009) 2, pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
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Analyzing the intensity of private label competition across retailers
Dawes, John; Nenycz-Thiel, Magda - In: Journal of business research : JBR 66 (2013) 1, pp. 60-66
Persistent link: https://www.econbiz.de/10009720388
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Cost per second : the relative effectiveness of 15- and 30-second television advertisements
Newstead, Kate; Romaniuk, Jenni - In: Journal of advertising research 50 (2010) 1, pp. 68-76
Persistent link: https://www.econbiz.de/10003971433
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New versus frequent donors : exploring the behaviour of the most desirable donors
Faulkner, Margaret; Romaniuk, Jenni; Stern, Philip - In: Australasian marketing journal 24 (2016) 3, pp. 198-204
Persistent link: https://www.econbiz.de/10011596771
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Supporters' perceptions of benefits delivered by different charity activities
Faulkner, Margaret; Romaniuk, Jenni - In: Journal of nonprofit & public sector marketing 31 (2019) 1, pp. 20-41
Persistent link: https://www.econbiz.de/10012199994
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How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret; Romaniuk, Jenni; Stern, Philip - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 3/4, pp. 193-212
Persistent link: https://www.econbiz.de/10014299237