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Szenarien des Convenience-Marktes : wettbewerbsstrategische Positionierung logistischer Mittler am Beispiel von Tank-Shops
Kohleisen, Kerstin - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001566999
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A comparative study of small business owner-managers' identity construction in B2B relationship marketing and business networking discourse in the UK and China
Preechanont, Piyanuch; Lu, Tao - In: Journal of enterprising culture 21 (2013) 4, pp. 495-532
Persistent link: https://www.econbiz.de/10010346341
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Value creation, competition, and performance in buyer-supplier relationships
Chatain, Olivier - In: Strategic management journal 32 (2011) 1, pp. 76-102
Persistent link: https://www.econbiz.de/10008796957
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Service and value in the interactive business landscape
Ford, David; Mouzas, Stefanos - In: Industrial marketing management : the international … 42 (2013) 1, pp. 9-17
Persistent link: https://www.econbiz.de/10009734104
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Individual customers' use and integration of resources : empirical findings and organizational implications in the context of value co-creation
Baron, Steve; Warnaby, Gary - In: Industrial marketing management : the international … 40 (2011) 2, pp. 211-218
Persistent link: https://www.econbiz.de/10008934052
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E-customer service capability and value creation
Eng, Teck Yong - In: The service industries journal 28 (2008) 9/10, pp. 1293-1306
Persistent link: https://www.econbiz.de/10003802383
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Supplier relationship management in the construction industry : the effects of trust and dependence
Jiang, Zhizhong; Henneberg, Stephan; Naudé, Peter - In: The journal of business & industrial marketing 27 (2012) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10009511277
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Where's the strategic intent in key account relationships?
Ryals, Lynette J.; Davies, Iain A. - In: The journal of business & industrial marketing 28 (2013) 2, pp. 111-124
Persistent link: https://www.econbiz.de/10009723082
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"Green" supply chain management : the role of trust and top management in B2B and B2C markets
Hoejmose, Stefan; Brammer, Stephen; Millington, Andrew I. - In: Industrial marketing management : the international … 41 (2012) 4, pp. 609-620
Persistent link: https://www.econbiz.de/10009583019
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CRM als Führungsinstrument für Marketing und Vertrieb
Rapp, Reinhold - In: Marketing - Management, (pp. 21-33). 2002
Persistent link: https://www.econbiz.de/10001646512