Narrow search
Showing 1 - 10 of 17,963
Cover Image
Digital selling : how to use social media to generate leads and sell more
Leboff, Grant - 2016
Persistent link: https://www.econbiz.de/10011545574
Cover Image
The impact of university brand identification and eWOM behaviour on students' psychological well-being : a multi-group analysis among active and passive social media users
Lee, Daisy; Ng, Peggy M. L.; Bogomolova, Svetlana - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 384-403
Persistent link: https://www.econbiz.de/10012249035
Cover Image
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.; Flavián Blanco, Carlos; Guinalíu, Miguel - In: International journal of hospitality management 49 (2015), pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
Cover Image
New consumer behavior : a review of research on eWOM and hotels
Serra Cantallops, Antoni; Salvi, Fabiana - In: International journal of hospitality management 36 (2014), pp. 41-51
Persistent link: https://www.econbiz.de/10010239340
Cover Image
Online consumer review factors affecting offline hotel popularity : evidence from Tripadvisor
Xie, Karen L.; Chen, Chihchien; Wu, Shinyi - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 211-223
Persistent link: https://www.econbiz.de/10011484734
Cover Image
Discussion of "Website morphing"
Varian, Hal R. - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 224
Persistent link: https://www.econbiz.de/10003843223
Cover Image
Opinion Evolution of Online Consumer Reviews in the E-Commerce Environment
Wan, Yan - 2017
Online consumer reviews play an important role in shaping potential customers' purchase decisions in e-commerce. Previous studies have analyzed the influence of online consumer reviews on sales, mainly considering factors such as reviewers' and viewers' profiles, information provided, and...
Persistent link: https://www.econbiz.de/10012958473
Cover Image
Estimating deception in consumer reviews based on extreme terms : comparison analysis of open vs. closed hotel reservation platforms
Moon, Sangkil; Kim, Moon-Yong; Bergey, Paul K. - In: Journal of business research : JBR 102 (2019), pp. 83-96
Persistent link: https://www.econbiz.de/10012103818
Cover Image
Social media followers as music fans : analysis of a music poll event
Crosby, Paul; Lenten, Liam J. A.; McKenzie, Jordi - In: Economics letters 168 (2018), pp. 85-89
Persistent link: https://www.econbiz.de/10012016742
Cover Image
The role of trust and social presence in social commerce purchase intention
Hassan, Masoodul; Iqbal, Zeeshan; Khanum, Bakhtawar - In: Pakistan journal of commerce and social sciences 12 (2018) 1, pp. 111-135
Social commerce is a new advancement of e-commerce that merges the commercial and social activities by deploying social technologies into e-commerce sites. Social commerce reintroduces e-commerce from the perspective of social media/ networks. This study was aimed to evaluate the individuals'...
Persistent link: https://www.econbiz.de/10011934077